Several techniques can limit the influence of terroir in the vineyard, including; canopy management to manipulate the amount of sunshine that reaches the vine, limiting the amount of fruit on the vine to improve concentration, and irrigation to compensate for a lack of rainfall.
There are also options in the winery that can compensate for a less-than-ideal site such as: must adjustments, concentration, pre-fermentation macerations, reverse osmosis, the use of enzymes during fermentation, and devices such as micro-oxygenation, among others. In many New World countries, interregional blending can also be used substantially reduce differences due to terroir.
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